It’s life-affirming music in ways that make you feel both better and worse.
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Given that SremmLife is a flagship of Mike WiLL’s new Ear Drummer imprint, it may not be surprising that SremmLife is a logical companion to his other recent pop-minded success-Miley Cyrus’ Bangerz, the album equivalent of being caught up in the thrill of an epic party but knowing that it’ll soon come crashing down. The music here is at once huge but also inward looking-burly soundscapes like "No Type" and the closer "Safe Sex Pay Checks" create an atmosphere that suggest something shadowy lurking outside the frame. Guests like Big Sean, Young Thug, and Nicki Minaj (who sings the earworm hook on strip-club anthem "Throw Sum Mo") meet the energy of the Brown brothers, who are paired with exceptional production from Mike WiLL, Sonny Digital, and others. Though a few songs stretch out an interesting idea too far-for instance, the post-Nae-Nae scrum "My X"- SremmLife is a showcase of an electric new talent paired with all the trappings of a bigtime major label debut.
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A six-second snippet of each song would be enough for its own free-standing Vine, but often the full product-energetic pounds like "Up Like Trump" and "YNO"-earns its longer form. Swae Lee giddily slides over syllables ("trill-ass ind-div-vid-du-al" on "No Flex Zone") while Slim Jimmy’s gruffer delivery sets up an interesting vocal dynamic where sometimes it’s difficult to discern who’s rapping, but at other times it’s clear as day. It never sags, packing hooks into every pocket and half-beat. While trying to build an album of stuff that’s approximately as good as "No Flex Zone" or "No Type" is a tall task, SremmLife hurdles the hype machine with infectious rap music. SremmLife, their debut LP, floats with a singular energy, a culmination of the group’s 2014 coming-of-age.
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Last year, buoyed by effervescent hits like the anti-stunt anthem "No Flex Zone" and the jarring synth pound "No Type"-a song revered by composers and bloggers alike- Rae Sremmurd became a household name despite the fact that people have had a hard time figuring out how to say "Rae Sremmurd".